Alcova 2018

During Fuorisalone 2018, ALCOVA opened the doors of one of Milan’s most historic panettone factories to the public. The complex’s vast spaces - partly taken over by plants and vegetation - hosted projects by designers, institutions, galleries, and companies working at the avantgarde of themes such as contemporary living, design culture, materials, and technological innovation. Along with Space Caviar and Studio Vedèt I curated and produced the exhibition for which we created a visual identity in which bold fluorescent coloured forms, shaped as alcoves hover over images in a multi-layered website. This represents the powerful synergies and overlapping entities of the old factory and the contemporary projects which it contains.